We offer a full line of Heavy Duty Badge Reels such as this metal and plastic badge reel. Comes custom printed with your logo. You get Factory direct prices because we sell direct with no ASI distributors. These badge reels are made out of high quality material, and won't warp from the heat. The 30" wire cord is very durable, and comes with a sturdy key ring for your keys or ID badge. With a wide imprint area, these are perfect for advertisement and identification.